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"The NFT boom has reinvented the collectibles industry and driven excitement to early-adopting audiences worldwide-including the DraftKings community," said Matt Kalish, DraftKings co-founder and president. The expectation is for millions of customers to use the platform to buy, sell and trade digital collectibles across sports, entertainment and culture via their existing DraftKings account. It will be a digital collectibles ecosystem designed for easy access with curated NFT drops and secondary-market transactions.
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"Our team is dedicated to providing value to our users through an offering defined by creativity, simplicity and fun as we work to usher in a new era of digital collecting."įollowing this announcement and at summer’s end, sports-related, officially licensed Autograph NFT content will be sold exclusively on DraftKings Marketplace. "Autograph brings users closer to the world's most legendary sports and entertainment icons by working hand in hand with our partners to co-produce exclusive digital collections and experiences that can't be found anywhere else," said Dillon Rosenblatt, Co-Founder and CEO at Autograph. In addition, Autograph disclosed their multi-year, exclusive NFT deals with sports legends that include Tiger Woods, Wayne Gretzky, Derek Jeter and Naomi Osaka. They will be joining Autograph's Advisory Board with the goal of establishing Autograph as the official NFT partner of global iconic talent. But in a digital world that is now almost all-encompassing, digital collections and experiences are now taking off, and more and more high-profile people are joining in and supporting them.Ĭontinuing that momentum and excitement, Autograph announced its new strategic relationships with global content leader Lionsgate and vertically integrated sports betting operator DraftKings Inc. In the past, sports collectibles like football jerseys and baseball cards were sought and purchased by fans. Tom Brady moved into NFTs very early and in a big way when he co-founded Autograph, an NFT platform that is revolutionizing the experience of collecting. But that response began to change when high profile sports figures like Tom Brady and Peyton Manning became involved in this emerging industry. A mere few months ago, most eyes glazed over when it came to the topic of NFTs (aka non-fungible tokens).